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Great Ways To Market The Dog Skin Solutions Book For More Sales!

Here are some of the best marketing methods you can use to promote the Dog Skin Solutions book on your website, blog, newsletter, or to your database of referrals:

1) Write a personal testimonial or success story about the specific results you achieved using the information, tips, and techniques in the Dog Skin Solutions book.

Personal stories or testimonials are a powerful pre-selling strategy. It lets people know that you put your word behind the book, and its valuable information has worked for someone they know and trust. Write a short success story about the results you achieved and place it on your website, on your blog, in your newsletter, or send it out to your e-mail database. Be sure to put a picture with it, that will add to the credibility. You can step it up even more and make an audio file for people to play that is you speaking the testimonial, or personal reference story. Put a picture next to the audio as well to make it more personal. The best and most trust building testimonials are video testimonials.

Writing a review of the book with both advantages and disadvantages will build credibility, and increase conversions. Write to the prospect why they should buy the book and why they need their own copy to help the health of their dog. This is a powerful pre-selling strategy which you can post on your website, blog, in your newsletter, or send as an email to your database. Feel free to tell the prospect about all of the benefits and bonuses they will receive when they buy the Dog Skin Solutions book.

You can find sample testimonials here:
http://dogskinsolutions.com/testimonials/

2) Post Articles on Your Website, Blog, in Your Newsletter or on Article Sites and Directories

On the internet, content is king, and is also what drives top search rankings. Your visitors or prospects will be more excited about buying the Dog Skin Solutions book if there is good quality information that is provided to them to read. This gives the readers a taste of what is offered in the book and lets them know what information will be provided.

You can use one of the articles in the affiliate resource page. Simply copy and paste the article in its entirety and replace your affiliate link with the link in the resource box.

You can find a bunch of articles here and I highly suggest that you use them to your advantage:

http://www.DogSkinSolutions.com

While the content cannot be modified you are welcome to add a banner or a picture of the book cover, or a picture of your own dog to make it more appealing and increase the pre-selling effect.

These pre-written articles would best be placed on your website, in your newsletter, or as an email to your database. It is ok to add your own subject line if using them in an email.

You can always write your own content related articles using rich keywords in the titles and body. This is a highly encouraged strategy. Originally written content is always ok to post on your own website, in your newsletter, and to email to your list. Perhaps the best place to post original content however would be article sites or directories. This widens your reach as a marketer and can get new prospects in the door, add them to your database, and increase conversions. It serves to cast a bigger net over the internet. Make sure you always include your affiliate link to get credit for the purchase when they show up on the Dog Skin Solutions site.

Here are several article directories to post your original content to:

3) Use graphical images such as banner ads, or book cover pictures

You can place banners and book covers pictures on your relevant website pages. Make sure your affiliate link is embedded in the HTML code. Combining graphical images like book covers and banners with high quality content such as articles, reviews, or testimonials is a proven method that converts sales. You can find book covers and banners to use here:

http://www.DogSkinSolutions.com

4) Run classified or other sponsored ads in your newsletter or email brochure

You can use all of the classified ads or sponsor ads posted in the affiliate resource area and place them in your newsletter, or email brochure. This is a great method for earning affiliate commissions from the sales of the Dog Skin Solutions book. You can use short attention grabbing sentences, or longer classified ads. Either way, make sure you insert your affiliate link in the ads to get the credit when the click through to the site.

The more curious, or result oriented your ads are the higher the click through rate will be. The best way to do that is to incorporate emotional, curious, and action oriented words that trigger responses from prospects. The more you talk about benefits rather than features, the more people will buy. Here are some example words that are powerful in conversion: Never before revealed, save you thousands, free, secrets, cutting edge technology, shocking, guaranteed, tips and techniques, insider, brand new, finally, once and for all. Using these action words will dramatically increase your click through rates.

You can find sample classified and sponsor ads in the affiliate resource section located here:

http://www.DogSkinSolutions.com

5) Use Benefit not Feature Language When Writing About The Dog Skin Solutions Book.

Here are some examples between features and benefit statements.

Feature: Let's say a feature of a new diet product has 300 mg of 'Crotisone Fictitious Benzite' in it. Your prospect could care less about the composition of any product until you make it a benefit to them. To turn this feature into a benefit rewrite it in such a way that the reader can connect with or relate to it...

Benefit: “Now comes with 300 mg of 'Crotisone Fictitious Benzite' - that's extra strength stop hunger power for you all day – that's extra confidence in yourself as you watch the pounds fall off - that's extra pride as people start telling you how slim and beautiful you look now.

Feature: listed as a feature for a MP4 Player - 'MP4 Converter that can convert virtually all video formats.'

Benefit: Comes with a convenient easy-to-use built in video converter that converts virtually all popular formats automatically and will save you hours of time in converting you favorite movies and songs to a useable format quickly.

Feature: One of the features listed for a car radio – 'Satellite connection'

Benefit: With a satellite connection you will never get bored and can listen to your favorite radio stations no matter how far you travel from home AND you'll never have to miss another Oprah episode again, because it also picks up TV station signals!

Feature: One of the things listed in a marketing eBook – 'How to find Keywords that really sell!'

Benefit: Learn how to find keywords that will bring you to the top of Google's search results and bring you traffic that can explode your bank account!

Feature: One of the things listed that you will receive from a membership site – '100 unique articles each month written by a professional copywriter.'

Benefit: You will own 100 unique articles each month with Private Label Rights written by a professional copywriter to save you countless hours of research and writing and re-writing at a fraction of what it would cost you to outsource – think of the money and time you will save!

Feature: Heartburn medicine that will ease your heartburn.

Benefit: The indigestion, heartburn, upset stomach pain reliever and rest medicine.

6) Send Emails to your Database, or Build Your Own Database to Market to

As we spoke of earlier, using your own opt-in email or mailing list is the most effective method to promote affiliate products with. Using special promotions or bonuses often help to increase conversions.

If you don't have your own database or email list, it's time to build one. There are many ways to build a list of loyal subscribers that converts well. The best way to grow and maintain a list is to offer something of value. Free information is usually what people like the best, information that will help them with a specific problem. You can offer this as a free report if they sign up for your list. You can also put out a regular (weekly, bi-weekly, monthly) newsletter of information that people care about. You offer this regular newsletter to them if they sign up for your database. You can always buy lists which don't convert as well as organically grown lists.

Once a prospect subscribes to your list or opts-in, you have permission to send them emails, newsletters, or marketing emails that you think is of interest to them. Just remember, if you don't send valuable information, they can always opt-out.

The first step is to have software to manage your list as it grows, and to maintain organization of your correspondence with your list. That software is called an auto responder. I use and recommend 1shoppingcart, as an auto responder.

Sending a marketing email to your list with an offer to learn about natural solutions to heal their dog, can result in a huge rush of sales if crafted well.

If you have your own list check out example emails specifically designed for this purpose:

http://www.DogSkinSolutions.com

7) Use Pay-Per-Click or Ad-Words For Instant Traffic

Pay-per-click or Ad Word campaigns are proven methods to generate instant targeted traffic to your website. You bid on certain "keywords" which each have their own value or cost associated with them. Whenever a prospect searches the major search engines using those keywords, your ad could come up. You will only be charged the cost per click if they click on the ad, and it will take them to the website of your choosing.

For example, you might bid on the word "dog fur loss." Whenever someone types in this search term and clicks on your ad, they will be taken to your site, and you will be charged a nominal cost for that, probably around 2 to 20 cents.

With the right testing, tracking, and re-testing, pay-per-click campaigns can produce a steady source of revenue that runs on autopilot.

To use Pay Per Click, you don't even need your own website. You can direct people straight to the Dog Skin Solutions website. Just make sure you use your affiliate link to get credit. This strategy works however there is no pre-selling involved and usually creates lower conversions than a pre-sell strategy. Creating a landing page with pre-sell strategies such as free offers, or newsletters, will not only increase sales and commissions, it will also help you to build a list.

Here are the top pay-per-click or Ad-word options:

1) Google Adwords - https://adwords.google.com
2) Yahoo (formerly overture) - http://searchmarketing.yahoo.com
3) Miva – http://www.miva.com
4) Search 123 - http://search123.com
5) 7Search - http://7search.com
6) Findit-Quick - http://www.findit-quick.com
7) Looksmart - http://search.looksmart.com
8) Kanoodle - http://www.kanoodle.com
9) GoClick - http://www.goclick.com

Google has implemented a rule that only one ad is allowed to show per search term for any given webpage. In other words, if two Dog Skin Solutions affiliates bid on the same term (i.e. dog rash solution), only one ad that links directly to the www.DogSkinSolutions.com website will show up each time a prospect types in that term. Your chances to show up in the ads and capture that traffic increases by creating your own landing page.

If you choose to go this route, make sure you educate yourself first by visiting Google's "Adwords Learning Center" first. This learning center will teach you the basics of PPC and Ad-Word campaigns.

http://www.google.com/adwords/learningcenter

Two other great resources include Adwords Miracle and Google Cash. Both will help you significantly before spending any money on these campaigns.

8) Promote the Dog Skin Solutions Book in your Blog or Newsletter

If you have a blog or newsletter you update regularly, you can use part of it to promote the Dog Skin Solutions book with your affiliate link. You can mention the book in your recommended links section, on your blogroll, or anywhere in your blog entries. You can also use some of our sample articles as blog entries. Make sure you keep the content intact and insert your affiliate link at the bottom of the article.

It is free to start a blog and it's a great way to build content. Visit www.blogspot.com or www.wordpress.com to get a free blog. The best blogs have fresh and original content added to them on a regular basis.

Several places to list your blog for higher visibility on the web:

http://5starblogs.com/Add_blog
http://add.yahoo.com/fast/add?17051064
http://add.yahoo.com/fast/help/us/news/cgi_feedback/
http://all-blogs.net/submit.php
http://blog.announce.googlepages.com
http://blog.hotornot.com
http://blogarama.com/add-a-site
http://blogaudit.com
http://blogazoo.com/register.php
http://blogbib.com/submit.php
http://blogbunch.com/suggest/
http://blogcatalog.com
http://blogcode.com/signup.php
http://blogcritics.org
http://blogdex.net/add.asp
http://blogdigger.com/add.jsp
http://blogdir.com/dir/formreg.php
http://blogexcerpts.com
http://blogfoo.com
http://blogfuse.com
http://bloggeries.com
http://bloghop.com

9) Create and Send Out Press Releases

Press releases are one of the most inexpensive yet powerful forms of marketing. A Press release is perceived as an official announcement by the press. They carry with them an extra layer of credibility than most any other advertising due to the objective newsworthy approach of a press release. Every so often, perhaps two to three weeks, be sure to post a news worthy press release that includes a recommendation for the Dog Skin Solutions book. Make sure you include your affiliate link to get credit for any conversions.

Most press release websites are free to post to, but don't guarantee they will post your release. You can pay www.PRweb.com a fee (around $75), and they guarantee to have your press release picked up by all the major search engines, potentially bringing you an influx of steady traffic to your site or landing page.

Here is a list of several places to publish your press release:

http://24-7pressrelease.com
http://businesswire.com
http://emailwire.com
http://emediawire.com
http://e-syndicate.net
http://express-press-release.com
http://free-press-release.com
http://i-newswire.com
http://mediapeak.com
http://media-press-release.com
http://newswire.ca
http://pr.com
http://prbot.com
http://pressreleasenetwork.com
http://prfree.com
http://prleap.com
http://prweb.com
http://XpressPress.com

10) Promote The Dog Skin Solutions Book In An Online Forum.

Forums are where like minded people, or at least people with similar interests, spend time communicating online. This could be a great way to meet hundreds if not thousands of people who care about the natural approach to health for their dogs. And a great way to get a lot of people interested in the book.

A word of caution: most forums are sensitive toward those who try to directly sell or promote products. It is important to make contributions with information and value added insights to a forum and then add a subtle approach to selling with your affiliate link as part of your signature. This way if you write interesting commentary, or add valuable insight, people will want to find out more from you, click on your link, and be taken to your landing page.

Becoming part of an online community by posting valuable information is a great way to build trust in that community. Read the rules and guidelines of a forum first and make sure they allow posting of affiliate links as part of your post. To find the best forums run a simple search on Google or yahoo for "Dog Health forum," or "Healing Dog ailments forum" and do some looking around to find out which forums have the largest member base and traffic.

For a few forum signature ideas visit:
http://www.DogSkinSolutions.com

If you have any questions, suggestions, or concerns please contact me personally!

Let's get started!

Sincerely,
Linda Kajda,
Author of Dog Skin Solutions & Dog Owner
http://DogSkinSolutions.com

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Dog Skin Solutions
Harwich, Massachusetts
Email: support@dogskinsolutions.com